Managing Marketing

Darren O’Meara, Growth Director, and Troy Graham, Group Creative Director, experience marketing agency GPJ, also known as George P Johnson, share the state of play in the experience marketing industry. They explore how brands are shifting from traditional advertising to creating immersive experiences that engage customers on a deeper level. The conversation highlights the importance of memory-making, the value exchange in brand experiences, and the need for ongoing engagement post-event. They also discuss the role of technology in enhancing experiences and the challenges of measuring success in this dynamic field. Ultimately, the episode emphasizes the necessity of choosing the right partners and strategies to effectively leverage experience marketing and delves into the intricacies of experiential marketing, emphasizing the importance of creating engaging brand experiences, understanding client expectations, and the role of specialization in marketing. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

In response to an increasingly vocal call from agencies around the world to ditch the pitch and trade media running headlines and opinion pieces claiming the pitch is broken and even dead, we launched The State of the Pitch Research in Australia in 2023. The second round of the State of the Pitch research was run in Australia between June and December last year. The report makes interesting reading on what is going on and what is going wrong with pitching and what, if anything, is improving or getting worse. Today, TrinityP3 consultants, Kylie Ridler-Dutton, Nathan Hodges, Nick Hand and Stephen Wright share their thoughts and insights on the State of the Pitch Australia research. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Harry Lowes is the Director, ANZ Mid-Market, in the Global Business Group at Meta. After long stints at CommBank and Telstra in Australia and based in Singapore with Meta for the past 6 years, Harry discusses with Anton the big changes and exciting opportunities for marketers in an AI-fuelled landscape: speed and customisation at scale, better measurement techniques, and the evolving experiences with wearables. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Leandro Perez, Senior Vice President and CMO of Salesforce ANZ, has recently joined the board of the AANA and has been at Salesforce for over 10 years including the role of VP Corporate Messaging and Content. He talks with Anton about how humans are now working with AI agents to deliver better business, brand and customer experiences, and touches on some new ways of measuring quality and success, as well as reinforcing how critical it is to bring the marketing fundamentals to the fore rather than get lost in the tech. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Three guests join to help navigate the marketing technological swamp, from TrinityP3, Dr Kate Gunby, Senior Consultant, Anton Buchner, Business Director and Adrian Treahy, Senior Consultant. There is no denying that technology continues to significantly disrupt business and particularly marketing, media and advertising. The explosion of digital advertising platforms, the rise of e-commerce, programmatic advertising, the associated big data and now artificial intelligence are all providing challenges and opportunities to marketers in an increasingly complex world. We discuss how can marketers and their agencies navigate this complexity and what are the emerging practices we see to address the increasing demands and expectations being placed on marketers. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

June Cheung is head of JAPAC at Scope 3, Public Benefit Corporation that focuses on decarbonizing media and advertising by providing a platform to visualize, measure, and reduce carbon emissions across the advertising ecosystem. But it is more than that. June shares the evolution of Scope3 from its foundation in 2022 with the aim to help the advertising industry reduce its carbon footprint, to facilitating the creation of an agreed measurement model for the industry tobuilding and sharing emission reduction solutions to today with the recent announcement of the creation of an agentic AI platform to help partners build and sell AI-enabled media products that are efficient and sustainable by design. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Alex Myers is the Founder and CEO of Manifest Group, a leading B Corp certified brand communications agency with studios in London, Manchester, New York, Los Angeles, Stockholm and Melbourne. As an agency, Manifest is a driving force for better diversity, equality and inclusion in the creative industries which is powered by an all female managing partnership and creative director team globally. Alex is a vocal advocate for fusing creative disciplines to deliver fully ‘unified’ campaigns across paid, earned, social and owned media. Starting the business in 2009 from his living room, with no clients, colleagues, or connections, the agency has grown to become one of the most highly awarded creative independent networks worldwide, receiving hundreds of industry accolades. Here, he shares that experience and the insights and lessons he has learned along the way. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Bonnie MacTavish and Ahmed Meer, along with Christine Sultana, founded a Digital Product Studio called Nightjar. Bonnie and Ahmed talk about what guides their decision making in creating successful human connection with clients and for their customers when changing technology. The values, the clarity, the understanding of what to sacrifice, and how to achieve momentum. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Emma Logan is the founder and chief connections officer of the Emma Logan Project, which helps marketers stop blending in and start standing out. Emma has spent the past 14 years as an insider to the upper echelons of marketing and media leadership, holding senior roles in Australia, the UK, and New Zealand. Now, while there has never been a more exciting time to be a marketer, it is also one of the most challenging. Rapidly changing technology, fragmented media channels, and increased demands for accountability is impacting senior marketers. Operating under these tougher employment conditions and often unrealistic expectations, many marketers are choosing to stay safe, which is impacting behaviour. Emma discusses the challenges marketing leaders are facing and how they are adapting to this changing environment. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Henry Innis is the co-founder and CEO of Mutinex. In a typically frank exchange of views, Henry and Ellie talk about the long evolution and more recent explosion of MMM; the strengths and weaknesses of modelling; the various challenges of making a modelling project sticky and meaningful; the art of pitching for MMM; the potential and complexity of the huge US market; working with MMM and agencies, and new technology horizons. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Here is a question: how many ways are there to pay your advertising agency? No, this is not a joke or a riddle. Although, the fact that the advertising industry considers itself a “creative” industry and the dominant way they are paid is still the same as labourers and unskilled workers (that is by the hour), is a joke. To discuss this issue and explore the many ways they can be paid, please welcome back to the Managing Marketing Podcast, the commercially savvy, hands-on Finance Director, a CPA with more than two decades of experience managing the finances of media, creative, PR agencies and more, Nick Hand. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Damien Thomson is the CEO & Co-Founder of Net Zero Media, a purpose built technology to effectively measure and analyse the emissions associated with all media and marketing activity. While the President of the United States of America promises to “drill, baby, drill“ for oil and gas, the rest of the world is focusing on ways to transition to a sustainable energy model. However, when discussing how to minimise the impact of the climate crisis, much of the conversation focuses on industries such as transport, construction, energy, and the more obvious greenhouse gas emitters. The role media and advertising play is often overlooked. Yet advertising produces more GHG emissions than the aviation industry. Damien shares his perspective on the current and future state of carbon measurement in media and advertising and the role each of us must play. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Belinda Lodge is the founder and CEO of iPopulate, a well known recruitment agency for advertising professionals. In a frank and wide-ranging discussion, Belinda and Ellie talk about bootstrapping a business with $400 and a milk crate; what a good recruitment consultant can bring to the table, and how perception of consultancy is blurred by individuals and organisations untrained in the discipline of recruiting; the best and the worst in candidates, and candidate selection, post-COVID; the scourge of under and over-remuneration of talent, international v local talent, and more - all threaded with Belinda’s infectious enthusiasm, her candid observations and her genuine love for her craft and for the advertising industry. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Cheuk Chang is the CEO of Bastion Group, and has a huge agency career behind him, spanning regional leadership roles across Australia and APAC. Chuek Chiang And Ellie Talk market differences, building a media function from the ground up, global mergers and the continued importance of our industry’s role and the need for courage in promotion of DE&I, not just in your organisations, but via the power of marketing and advertising - despite some who got it wrong. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Emily McGregor is the founder and CEO of PenguinCat Creative. She also has over 20 years of experience in video sketch comedy, marketing across diverse industries, and leading creative teams. Her work has helped bestselling authors, top influencers, eCommerce brands, and industry-leading coaches achieve results like sold-out events, tripled memberships, and doubled open rates. In a past role as VP of Production at Comediva, a comedic content studio, she wrote and directed viral videos (with millions of views), branded content for major brands like Pepsi, and even sold a TV show to Amazon. ​​In a world where we all appreciate a laugh, a titter, a guffaw, a chuckle, a chortle, a giggle, a cackle, a howl or a snigger, Emily shares the power of humour in advertising and marketing and why marketers and agencies need to take the risk. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Arvind Hickman is the features and analysis editor of marketing trade media title B&T. He is a journalist and editor with experience across sport, HR, constructions and most recently media and marketing. The advertising model is broken when it comes to news media. The major tech platforms, particularly Google and Facebook (AKA Alphabet and Meta) stand accused of undermining the news media publishers, with some governments intervening to support news media. But, it is not just news media that has been impacted. Even the marketing and advertising trade media has suffered from the shift in advertising revenue to the major platforms. Some publishers have transformed their business models away from advertising to events, subscriptions, awards, events, membership fees and other paid models with mixed success. Arvind provides an industry insider perspective on the challenges and opportunities for the trade news media industry. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Rich Curtis is the CEO of FutureBrand Australia and discusses the complexities and challenges faced by brand leaders worldwide during the past decade based on the findings of the latest FutureBrand Index. The FutureBrand Index is ten years old this year and rather than looking at the year on year trends, they have taken a widescreen view of a decade in brand. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Tess Ariotti is the Lead Consultant at Salter Baxter, part of the Publicis Groupe of companies, who specialise in developing sustainability strategies at global, local, corporate and brand level and activating across the value chain. Sustainability is a hot topic. The UN Sustainability Goals set a global agenda for 2015 to 2030. Now almost two thirds of the way into that agenda, progress has been slow, but steady. Some point to the global pandemic, other to the subsequent economic slow-down. But where are we today? What are companies and corporations doing? And what could they be doing? And for us in marketing, what is the role for marketing? Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Peter Kirk is a multi-award-winning Indigenous TVC and film director, creator and connector at Campfire x. Campfire x is an Indigenous-owned and run creative consultancy agency that brings Indigenous thinking and talent into the mainstream by unifying the 97% of Australians who are not Indigenous with the 3% who are. They develop creative strategies that communicate to all of Australia and de-risk how companies and brands engage with the world’s oldest storytellers, enriching the nation’s view of itself. Peter shares the benefits and challenges of working with Indigenous creators and storytellers and the fundamental changes we need to make as an industry, brand leaders and individuals to access this benefit directly and maximise the performance of genuine and authentic storytelling. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

John Batistich is a Non-Executive Director, Board Advisor, Business Leaders and Marketer and a keen observer of the political, economic and technology landscape. So who better to answer the question, what does the coming year hold for us here in Australia and worldwide? As we left last year, we have the upcoming Presidential inauguration for a second Trump term in the US, an unsteady cease-fire in the troubled Middle East, and a significant shift in power in the region. Inflation continued to be a global challenge, and the world is still figuring out exactly how to transition to a sustainable energy and climate future. On the technology front, artificial intelligence is having a significant impact on society and how we live. So, what does all this mean for business and marketing? John provides us with an informed business perspective. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.